Frequently Asked Questions
About Branding & Web Design

Have questions about working with Peak & Petal? This FAQ page is here to make the process as seamless as possible.

Whether you're curious about the difference between website handoff and ongoing support, or if you need clarity on what’s included in a branding package, you’ll find detailed explanations here.

I’m committed to ensuring you feel confident and informed every step of the way!

Branding Services

Do you create logos suitable for trademarking?

No, I do not specialize in logos intended for trademarking. While I aim to create unique and professional designs, I cannot guarantee trademark eligibility. AI tools may or may not be used in the process, depending on the project.

Do I really need a full branding package?

While it’s possible to piece together your branding on your own, it can be time-consuming and overwhelming. A cohesive branding package saves you the hassle by ensuring every element works together seamlessly. When you work with me, I bring expertise, creativity, and a clear strategy to craft a brand that reflects your vision and connects with your audience.

What’s included in your Brand Kit package?

My branding package is designed to give you everything needed for a cohesive and impactful brand identity:
–A custom designed logo
–A thoughtfully curated color palette (4–6 complementary colors)
–Typography pairings for consistent, polished communication
–Optional digital assets, such as social media templates, Etsy shop headers, or email signatures

You’ll also receive a detailed Brand Guidelines PDF, featuring insights into your ideal client, target audience, brand style, and voice. This guide ensures your brand stays consistent and resonates with your audience across every touchpoint.

What materials or input do I need to provide?

I’ll need details about your vision, target audience, and any preferences for style or tone. If you have inspiration, existing branding, or competitor examples, those are helpful too.

Can I request additional logo concepts or revisions?

The Brand Kit package includes 1-3 unique logo concepts to choose from with minor adjustments or revisions such as addition of text, changes of color, etc. Further concepts or revisions may be added for an additional fee.

How long does branding take?

Branding projects typically take approximately 2 weeks, depending on the scope of work and timely feedback.

Can you help me define my brand’s voice or messaging?

Yes! I include collaborative brand strategy development, which involves defining your target audience and creating a clear messaging framework aligned with your goals.

Web Design Services

Why does my website go on a Support Plan?

It saves you time and stress! I handle everything for you, including updates, backups, registrations, renewal fees, and maintenance. Your website stays secure, functional, and up-to-date, with options for advanced features like SEO updates and content creation, depending on your plan. You can adjust your Support Plan monthly to match your business needs.

If I am on an Ongoing Support Plan, can I later choose to transfer the site to my own account and ownership?

It depends on the platform used for your website!

Premium Designs on WordPress: These can be transferred to your ownership for a Website Transfer Fee.

Signature Launch-Ready Designs: These sites are managed through a platform that doesn’t support direct ownership transfers. If you ever decide to move your site elsewhere, I can provide your content and branding files for a Transfer Prep Fee. You’d then need to rebuild the site on your chosen platform, either on your own or with another designer.

This structure keeps your upfront build costs and ongoing fees low while providing reliable, professionally managed support.

What’s included in a website build?

A standard website build includes:
–A custom 5-page website (e.g., Home, About, Services, Blog, Contact)
–Content copywriting
–Mobile- and desktop-responsive design

Then...

Your website is enrolled post-launch in an Ongoing Support Plan, where I manage content updates, maintenance, and hosting fees for you going forward. You don't have to deal with your website ever, instead just forwarding changes to me so you can keep your time and focus on what really matters: your business.

Do I need to provide content for my website?

If possible, providing text, images, and branding materials will help speed up the process and ensure your website reflects your vision. If you’re unsure or need guidance, I’m happy to help with content creation. I can also draft the content myself, and we’ll work together to refine it until it’s just right.

Can I join an ongoing support plan with my own website?

Ongoing support plans are currently reserved for websites built through Peak & Petal Designs. However, if you need occasional help with your existing site, I offer On-Demand Support at a base rate of $100/hour. Let me know what you need, and I’ll see how I can help!

How long does a website project take?

Website builds are scheduled based on payment status. Clients who pay in full receive first priority, with most projects launching within 2–3 weeks, depending on timely feedback and submission of materials.

If you're on a payment plan, your project will move forward in alignment with your payment schedule. For 3-month plans, the estimated launch window is 4–8 weeks; for 6-month plans, it's 8–12 weeks. I'll provide clear steps and timelines along the way to help keep your project on track.

Do I really need a professional website?

DIY website builders can seem tempting, but they often require hours of trial and error, leaving you with a site that may not function or look the way you hoped. Hiring a professional saves you time and ensures your website is tailored to your brand, optimized for SEO, and user-friendly on both mobile and desktop. At Peak & Petal Designs, I handle the technical details so you can focus on what you do best, delivering a polished, engaging website that grows with your business.

Digital Product Services

Can you create branded templates for me to reuse?

Yes! I design custom templates (e.g., social media posts, marketing materials) that you can easily edit and reuse for your business needs.

What’s included in the digital product package?

Each package includes one custom product (up to 20 pages/modules), three mockups or preview images, and PDF formatting or file optimization for digital delivery.

Why would I need custom digital products for my business?

Custom digital products—like eBooks, guides, or templates—are powerful tools to engage your audience, showcase your expertise, and even generate additional revenue. Creating these on your own can be overwhelming and time-consuming, especially when trying to make them visually appealing and on-brand. When you work with me at Peak & Petal Designs, I handle the design, branding, and formatting, saving you time and ensuring a polished, professional product that aligns with your goals and leaves a lasting impression.

What do I need to provide for a custom digital product?

I’ll need your product idea, a basic outline, and any content you want included (e.g., text, images, branding materials). Inspiration or examples are also helpful!

Can I request revisions or additional products?

Yes! Revisions are included within the agreed project scope. Additional revisions or new products can be added for an extra fee.

How long does it take to complete a digital product?

Most digital products take between 2–4 weeks, depending on the complexity and the timely delivery of materials.

General
Questions

What services do you offer?

I provide branding, web design, and digital product creation services, tailored to meet your unique needs.

Who do you work with?

I specialize in working with small businesses, solopreneurs, and creatives looking to build an authentic online presence.

I love working with the health and wellness industry, yoga instructors and spiritual coaches, light workers and witches, and creative entrepreneurs who are passionate about making a positive impact through their unique gifts and services.

Do you work with clients outside the U.S.?

Yes! All my services are virtual, so I can collaborate with clients worldwide.

How do I book your services?

You’re welcome to book a free consultation if you’d like to talk through your needs first. If you’re ready to dive in, head over to my Available Designs to choose the style that fits your business and get started right away.

How long does a project take?

Timelines vary depending on your goals and the type of project. While each build is unique, you can generally expect:
Branding: 2–4 weeks
Website Builds: 4–8 weeks
Digital Products: 2–4 weeks

I’ll work with you to set realistic expectations based on your specific needs and availability.

Expectations for
Working Together

What do I need to provide before we start?

To ensure your project runs smoothly and efficiently, I’ll need specific materials and details depending on the service you’ve selected:

Branding:
I’ll need a clear understanding of your vision, including your business goals, target audience, and any preferences you may have for style, colors, or tone. You're also welcome to include any inspiration or existing branding elements (like logos or color schemes). Whatever you don't already have, we can create together!

Website Builds:
For web design projects, I’ll need your content direction, including text for each page, any images you’d like used, and your existing branding materials, whether we’re creating them together or you already have them. I’ll also need access to your domain, hosting, or any platforms you'd like integrated. If you're not sure where to start, the onboarding process will guide you through everything step by step to help you gather and submit your materials. Your website purchase includes either transferring your existing domain or securing a new one on your behalf.

Digital Products:
For custom eBooks, templates, or other digital products, a clear idea of the product’s purpose, structure, and content is essential. This may include text, visuals, or branding elements you want incorporated, as well as examples of styles you like.

What’s expected of me during the project?

Timely feedback, approvals, and providing required materials by agreed deadlines.

What can I expect from working with Sara?

You can expect clear and open communication at every step, with regular updates to keep you informed about the progress of your project. I’m dedicated to delivering high-quality, detailed work that’s tailored to your unique goals and vision.

I’ll provide guidance, answer your questions, and ensure the process feels seamless and collaborative. Plus, you’ll have a partner who’s genuinely excited about bringing your ideas to life and helping your business shine!

What happens if I delay providing feedback or materials?

Delays may lead to timeline adjustments, additional fees, or a final product that may differ from your original vision if I have to fill in the blanks. While communication is key, it’s okay if you’re unsure about exactly what you want! I’ll work with you to develop a clear direction and tweak the design together until it feels just right.

Can I request revisions?

Absolutely! I want you to feel confident and satisfied with your project. Revisions are welcome within the scope of your project timeline and terms. Requests that go beyond the original agreement or become ongoing may require additional fees or the purchase of hourly On-Demand Support.

For website builds, revision access is included based on your selected Ongoing Support Plan, and you’re always welcome to upgrade your plan if you need more ongoing updates or long-term care.

Payment
Structure

Do you offer payment plans?

For branding packages and digital products such eBooks and templates, payment is made upfront.

For web design projects, I offer 3- and 6-month payment plans to make things more manageable. Your payment plan does not need to be completed before launch, but all payments must be made on time as agreed. Paying in full upfront gives you a discount and a faster project timeline.

If this still seems out of reach for you, reach out to me here. I'd love to discuss some more options that might make sense for your project and your budget.

Do you offer discounts?

Yes! All moms and caregivers of small children receive 50% off all Peak & Petal services through the Build a SAHM Business initiative; just look for the discount fields at checkout. I also offer a special discount for any project paid in full upfront instead of using a payment plan. We can go over your best option during your consultation.

What’s your cancellation policy?

For branding and web design projects, the deposit is non-refundable. If you cancel after work has begun, payment is required for all completed work at $100/hour or based on the percentage completed.

For custom digital products, cancellation requests must be made before the project begins. Any cancellations after work has started will require payment for the work completed up to the cancellation date, billed at $100/hour.

What happens if I’m late on payments?

Projects may be paused if payments are not up to date. Late payments will incur a 1.5% monthly penalty beginning 31 days after the invoice due date. For Ongoing Support Plans, a valid card must be kept on file to avoid service interruptions, which could result in your website being temporarily taken offline.

Can I make changes after the project starts?

Yes, but additional work beyond the agreed scope may require a new agreement and additional fees.

Did I forget something?

If you're still left with any unresolved, burning questions, please let me know about them here!